Senior Product Designer

illumy Unified Communications Landing

If we redesign the illumy site to reflect our heatmaps and user journey, reduce cognitive load, elevate trust signals, and use a consistent, modern visual hierarchy—then users will engage more deeply with the unified inbox (email + messaging + calling), increasing sign-ups and improving perceived brand clarity.

Problem

1. How might we:
design a unified communications website experience that feels intuitive and emotionally supportive for users exploring a combined inbox?
2. How might we:
reduce cognitive overload and simplify how features (email, messaging, calling) are presented to avoid overwhelming the user?
3. How might we:
account for different user roles (everyday consumers, prosumers) and their unique expectations when choosing a single app for everything?
4. How might we:
effectively communicate illumy’s capabilities—instant messaging, email, and HD calling—in a clear, confident, and trustworthy way?
5. How might we:
establish trust before pushing conversion—so visitors feel educated, empowered, and respected throughout their journey?

Research

Competitive Analysis and Best Practices

Since no internal user data was available, I relied on competitive research and industry best practices to guide Illumy’s redesign.
• Analyzed competing communication platforms (email, messaging, and calling apps) to identify common design patterns and gaps.
• Reviewed best practices around onboarding, feature clarity, and trust signals to reduce friction for new users.
• Compared visual hierarchies and CTA strategies to determine how to present Illumy’s unified inbox in the clearest way possible.
• Synthesized insights into actionable guidelines that shaped the information architecture, content sequencing, and visual direction for the platform.

Helped illumy Stand Out in a Crowded Market

During the research phase, we analyzed popular tools consumers use together—email (Gmail/Outlook), messaging (iMessage/WhatsApp/Signal/Telegram), and calling apps. Feature overlap was common, but the absence of a truly unified inbox created switching costs and fatigue. By mapping value props around “one place for email + messaging + calling,” we found strategic opportunities for illumy.

Key Findings:

Differentiators to Elevate: illumy combines email, messaging, and calling into a single inbox, reducing app-switching fatigue while keeping conversations private and secure.

Market Opportunity: Competitors emphasize single-channel excellence; illumy can modernize the UX around a multi-channel hub without sacrificing clarity.

Standardization Fatigue: Common claims like “secure messaging” and “HD calling” need reframing around outcomes—less fragmentation, more flow, one place to communicate.

Key Findings:

Similarities: Logos, testimonials, and “secure” messaging claims are everywhere—but often shallow.

Opportunities: Elevate the unified inbox narrative with clearer hierarchy: instant messaging, email, and calling in one view—plus mobile apps and “smart contacts.”

Learnings: Users want fewer tabs and less cognitive friction. Illumy’s “better together” story resonates when surfaced early and simply.

Differences: We emphasized trust signals, clarified the benefits of one inbox across devices, and showcased how “smart contacts” keep info current without hassle.

Impact

This research informed the landing redesign: we clarified the unified value prop, restructured CTAs, and simplified the visual flow to match user expectations while showcasing what illumy uniquely delivers.

Persona

Stakeholders wanted a site that’s easy to navigate, clearly structured, and fast to build trust. Visitors are everyday consumers and prosumers who want email, messaging, and calling together—without losing privacy, clarity, or control.

Solution

Design a responsive website that communicates value clearly and builds trust through simplicity, modern visuals, and strategic content hierarchy. By streamlining navigation and minimizing cognitive load, we support exploration and sign-ups for illumy’s unified inbox.

Key Takeaways

1. Empathy drives clarity: Above-the-fold must state “email + messaging + calling” together—fast.

2. Real-world interaction > assumptions: Analytics showed drop-offs when the unified story was hidden or split.

3. Content flow matters: Visual hierarchy that sequences inbox → benefits → apps → smart contacts supports comprehension and action.

Illumy Avatars

I designed a set of custom avatars for the Illumy platform to create a more personal and approachable user experience. The avatars were crafted to reflect diversity, clarity, and friendliness—helping users feel represented while navigating Illumy’s unified communication features. By integrating these avatars into the platform, we added a human-centered layer to the product that complemented the clean UI and supported stronger brand recognition.